Fakt by FaasHaus

A monthly marketing report needs to answer practical questions: What did we spend? What did it produce? What should change next?

Answering those questions becomes harder when performance data, recommendations, approvals, and billing live in separate places. Teams have to reconcile the numbers, explain discrepancies, and preserve the reasoning behind each decision. A polished report is only useful if the underlying record holds together.

We built Fakt around that entire process, from collecting source data to publishing the client’s monthly report.

Fakt connects the work of preparing a report with the experience of understanding it.

Agency teams can review account health across their portfolio, identify data issues, reconcile spend, and prepare recommendations. Client stakeholders see a focused view of performance, approved actions, and invoice support.

Both experiences draw from the same underlying record, keeping the operational detail connected to the client-facing story.

The dashboard connects media spend to leads, qualified leads, signed cases, and cost per signed case. Channel comparisons and historical trends help teams examine acquisition efficiency alongside volume. When revenue is unavailable, the reporting makes that limitation explicit.

Portfolio oversight, budget pacing, and data-health checks surface accounts and issues that need attention. Missing information, source freshness, and reconciliation exceptions become visible parts of the workflow.

A Start / Stop / Continue decision record gives recommendations a consistent structure, with supporting evidence, confidence levels, and caveats. The client can review the proposed direction alongside the performance that informed it.

Billing calculations use the reconciled billable spend base, fee rules, and adjustments. Media spend and agency fees remain separate, making the financial handoff easier to inspect.

Fakt calculates performance metrics and billing values in application code. AI assists with narrative interpretation using the supplied figures, while a validation check rejects newly introduced numbers. A fallback narrative keeps reporting available when generation fails.

Versioned reports preserve source and metric snapshots, so teams can revisit the basis of a published report.

A connected application spanning agency oversight, monthly reporting operations, client communication, and billing support. The interface gives each role a focused view while preserving the detail behind the numbers.

Fakt demonstrates how FaasHaus translates a complex business process into software people can navigate, review, and act on.