Attracting the wrong inquiries.
Review targeting, geography, creative, and channel mix against the cases your firm wants.
For established personal injury firms
Stop optimizing for leads.
Start optimizing for signed cases.
Know which investments produce signed cases—and where opportunities are being lost. FaasHaus connects your media, website, tracking, and intake so you can make better growth decisions.
An initial conversation with Jim or Kat about your marketing, measurement, and intake.
The reporting gap
Your reports show leads.
Do they show signed cases?
Clicks, calls, and form submissions tell you there’s activity. They don’t tell you which investments produce signed cases—or what those cases cost.
| What activity reports show | What your firm needs to know |
|---|---|
| Clicks, traffic, calls, leads | Qualified opportunities and signed cases |
| Cost per click or lead | Cost per signed case |
| Individual channel performance | Where the next marketing dollar should go |
Lead metrics explain activity. Signed-case economics guide investment.
NJ Personal Injury Firm · Partner since 2024
A clearer view of growth.
Measured in signed cases.
From fragmented marketing and opaque reporting to a coordinated acquisition program measured around signed cases.
~70Signed cases / month
~$1,200Cost per signed case
What changed
- A more focused media strategy.Restructured Search, Local Services Ads, geographic targeting, and budget allocation.
- A better-connected conversion path.Improved call tracking, landing experiences, intake strategy, and attribution.
- A coordinated acquisition program.Expanded across search, social, video, audio, and outdoor—with signed cases as the business outcome.
39% lower early digital CPL
Approximately $342 in Jan–Mar to $207 in May–Sep.
These were early digital lead indicators, not signed cases.
Current metrics are approximate. The reporting period and cost inclusions have not been specified. Historical signed-case attribution does not support a before/after comparison.
Find the constraint
Where does opportunity stop becoming a signed case?
We examine the entire path before recommending more spend. The right next move depends on where qualified demand is being lost—or where the evidence is missing.
First, trace the path to a signed case.
- 01Media
- 02Click / call
- 03Landing experience
- 04Intake
- 05Qualification
- 06Signed case
- 07Case value
Calls can enter intake directly; the journey is not always linear. Expected case value is distinct from realized revenue.
Then, find where progress breaks down.
Four areas to investigate—not assumed findings.
Losing inquiries before a conversation.
Check landing pages, forms, call routing, and integrations for friction between interest and contact.
Losing cases during intake.
Review call handling, qualification, and follow-up to find where promising opportunities lose momentum.
Investing without clear attribution.
Connect channel reporting with signed-case outcomes to inform budget allocation and the next investment.
Why FaasHaus
The range to diagnose.
The depth to fix.
Paid media, creative, UX, analytics, and engineering in one partnership. We can identify a gap—and change the landing experience, tracking, integration, or intake workflow behind it.
Kat Blackwelder
Strategy · UX · Experience direction
Former VP of Technology, connecting business priorities, customer experience, and delivery. Kat brings roughly two decades of digital strategy, UX, and technology leadership.
Jim Blackwelder
Engineering · Technical direction
Former CTO, turning complex requirements into reliable platforms. Jim brings nearly three decades of engineering and technology leadership.
Direct access to the people doing the work—from the first conversation through strategy & execution.
Talk with Jim or KatA focused partnership
For firms ready to
connect the whole picture.
You’re already investing in marketing. You want greater clarity, stronger conversion, and a partner who can work across the system.
We’re a good fit if…
- You’re already investing in marketing and generating a steady flow of inquiries.
- You want to connect marketing spend with signed cases and case quality.
- Your marketing, intake, and operations teams can work together on improvements.
- You want a strategic growth partner who can help implement the changes.
Before we talk
Do we need to replace our current agencies?
The initial conversation starts with your current setup. We’ll discuss where responsibilities sit and whether FaasHaus can add value. Any changes to partners or scope follow that assessment.
Do we need to replace our current agencies?
The initial conversation starts with your current setup. We’ll discuss where responsibilities sit and whether FaasHaus can add value. Any changes to partners or scope follow that assessment.
Will you look beyond our advertising?
Yes. We consider landing experiences, tracking, intake, qualification, and follow-up alongside media. Your marketing and operations teams provide essential context.
Will you look beyond our advertising?
Yes. We consider landing experiences, tracking, intake, qualification, and follow-up alongside media. Your marketing and operations teams provide essential context.
What happens in the growth diagnostic conversation?
We discuss your current program, the outcomes you can measure, and the gaps you’re seeing. The aim is to identify what needs closer investigation and decide on a useful next step. Deeper analysis and implementation are scoped separately.
What happens in the growth diagnostic conversation?
We discuss your current program, the outcomes you can measure, and the gaps you’re seeing. The aim is to identify what needs closer investigation and decide on a useful next step. Deeper analysis and implementation are scoped separately.
Do we need to share account access or case records?
No account access or confidential client records are needed for the initial request. Start with business context and the questions you want answered.
Do we need to share account access or case records?
No account access or confidential client records are needed for the initial request. Start with business context and the questions you want answered.
An initial conversation with Jim or Kat
Know where to
focus next.
Tell us where growth feels stuck. We’ll review your context and follow up personally to discuss fit and arrange a conversation.
Deeper analysis and implementation are scoped separately. No account access or confidential case records are needed to get started.
Request a growth diagnostic
A little context helps us make the first conversation useful.